Media Literacy Week

The Center for Media Literacy defines Media Literacy as

“A 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.”

Five Basic Media Literacy Questions:

  1. Who created this message?
  2. What creative techniques are used to attract my attention?
  3. How might different people understand this message differently?
  4. What values, lifestyles and points of view are represented in, or omitted from, this message?
  5. Why is this message being sent?

Five Core Concepts of Media Literacy:

  1. All media messages are ‘constructed.’
  2. Media messages are constructed using a creative language with its own rules.
  3. Different people experience the same media message differently.
  4. Media have embedded values and points of view.
  5. Most media messages are organized to gain profit and/or power.

Additional Resources

NAMLE (National Association for Media Literacy Education is The largest national Media Literacy Education Organization)

ACME: Action Coalition for Media Education

  • Rob Williams, co-founder of ACME adds: “How does this make me feel?” to the 5 core Media Literacy questions proposed by CML.

Media Literacy: An Alternative To Censorship Free Expression Policy Project